About us
Praxis is creating a future where every surface — every deck, wing, wall and canopy — becomes an intelligent energy system, from integrated solar for the marine industry today, through to a future with EVs that charge as they drive, ocean-top solar farms and fencing that power offices and homes.
With Praxis technology, solar is set to become the world’s most powerful and mobile sustainable energy solution.
Purpose
Drawing inspiration from nature’s approach to capturing solar energy, Praxis is fast-tracking the world’s journey to Net Zero by unlocking new possibilities for solar power.
Mission
Praxis powers the future of sustainable energy, first across the waters — and soon over land — by embedding lightweight, flexible solar into the structure of the things we move with and use every day.
Origins
In 2008, Cameron Donaldson — a sustainably-minded advanced composites specialist from Adelaide, Australia — discovered a way to produce a new type of clear nano-composite material, and filed the intellectual property that would become Praxis’ nano-composite solar technology.
At the time, the solar industry was still bolting rigid glass panels onto surfaces never designed to carry them. His innovation was highly transparent, malleable to any form, and extremely light — yet so strong it could be walked upon.
Recognising the potential in combination with solar capture, Cameron and his sister Katie Donaldson co-founded Praxis to develop the technology and transform the use of solar energy globally.
Eighteen years of research, refinement and real-world validation followed — a similar timescale to foundational innovations such as Gore-Tex and carbon fibre. Praxis launched in 2017 not as a startup finding its feet, but as a mature technology ready for the world’s most demanding customers. They recognised it immediately.
Values
Inspired by nature
Praxis looks to nature’s solutions, from the largest systems to the smallest details, to guide its technology.
Real-world impact
Praxis is about turning ideas into practical, effective solar solutions that work today.
Agile innovation
Praxis pioneers new paths, adapting quickly when the situation demands.
Collaboration
Praxis harnesses diverse perspectives to build stronger, smarter solutions.
Leadership Team
Katie Donaldson
Co-Founder and Executive Director
Since co-founding Praxis with her brother Cameron Donaldson in 2017, Katie has brought a rare blend of technical expertise and design acumen to consistently drive the business forward. Katie guides Praxis with precision and innovation to deliver seamlessly integrated solar into everyday structures, drawing upon her background in interior architecture. Before Praxis, Katie worked on major architectural projects and in composite manufacturing, honing her expertise in design thinking and materials technology, and holds credentials in Strategic Business Management and Innovation from Harvard Extension School. Katie’s design-led vision is a connective force, ensuring Praxis’ technology elevates the aesthetic and functional potential of every surface.
Cameron Donaldson
Co-Founder and CTO
The visionary brain behind Praxis’ technology, Cameron is an expert in advanced composites and materials engineering, with over two decades of hands-on experience spanning naval architecture, marine engineering and innovative manufacturing. As co-founder and CTO of Praxis, he leads the development of groundbreaking solar technology, creating the world’s lightest, strongest solar panels that integrate seamlessly into structures across air, land, ocean and even space. Before Praxis, Cameron directed composite engineering projects and led marine manufacturing businesses. His practical expertise and pioneering approach drive Praxis’ mission to expand solar’s reach through cutting-edge materials science and engineering.
Rory Linehan
CEO
Rory brings over 25 years of global leadership in technology and business strategy across aerospace, defence and high-tech industries. Before joining Praxis as CEO in 2024, he led growth and innovation at companies including BAE Systems, Codan and McLaren. Rory combines deep technical expertise, combining an MSc in Engineering and a PhD in Mathematics with advanced management training from Harvard Business School. He has a proven track record of scaling businesses and driving market expansion. At Praxis, he guides the company’s mission to embed solar technology seamlessly into vehicles and structures across land, sea and air.
Chantale Millard
Independent Chair
Chantale is an experienced Non-Executive Director, Chairman, Committee Chair and Executive with more than 20 years’ experience across ASX-listed companies, large private enterprises and not for profit organisations. Her experience spans strategy, financial oversight, business transformation and risk management across a diverse range of industries including FMCG, manufacturing, digital and financially regulated organisations. As a Managing Director and CEO Chantale successfully led complex business turnarounds, driven organisational change, managed capital transactions including M&A, and an IPO process. As a qualified CPA (Fellow) and former CFO Chantale is passionate about creating long term sustainable growth for all stakeholders and her experience across multiple organisations strengthen Praxis’ foundation as it shapes the future of solar technology.
Partner with Praxis
Praxis works with you from design to delivery to find your optimal solution – because maximising the output of nano-composite solar requires expertise that goes well beyond the panel itself.
Our work is backed by partnerships with world-class suppliers and multinationals – experts in their own fields – ensuring every element of the solution is best in class.
You’ll get complete end-to-end service that covers:
- Array design
- Structural integration
- Electrical system design
- Battery specification and sizing
- Installation guidance and commissioning
From first conversation to final switch-on, Praxis takes responsibility for the outcome.
